Anchor Text

Is your business using anchor texting in the best way to boost your brand and gain better search rankings?

 

 

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Host 1:                                  00:00                     Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:31                     Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online marketers of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions. SEO is a complex technical field laden with hard to understand industry jargon. To add to the confusion there are significant changes every few years, thanks to search engine algorithm updates. So, it is critical to remain informed because it affects any business with a web presence. Google’s Penguin algorithm, which was first introduced in 2012, changed the entire game of backlinking. And one of the most important aspects of SEO is anchor text that is used in backlinks. Let’s tackle the big question, what exactly is anchor text?

Host 2:                                  01:28                     It is the visible, clickable words that appear highlighted in a hypertext link and is used to link one page to another. So, if you created a link to a target web page with the anchor text “family dentistry” search engines will take it as an indicator that the page being linked to will match a search query on family dentists. The World Wide Web is structured around such external links that lead from one site to another site or internal links that connect one page to another page on the same site. Earlier a site’s rankings in search results were determined not just by the number of links pointing to that site, but also by the anchor text of these links. This led many black hat marketing practitioners to game the system through link exchange and artificial inflation of link popularity. Penguin algorithm devalued and penalized these spammy links to discourage websites from building links with anchor text over-optimization. But anchor text still remains a critical off-page factor in determining rankings for the search engine results pages (SERPs), in Google’s algorithms.

Host 2:                                  02:29                     Let’s talk about some of the benefits of anchor text. First, anchor text can help boost your brand.  When used correctly, anchor text can improve the online visibility of your website but taking a scattergun approach may prove costly, as search engines may view your site as spammy and hit you with a penalty. The words used within the anchor text ensures that your...