The Coaching Edge: A Business Building Podcast

EP 39: Building a Coaching Business From the Ground Up with Maureen Benkovich


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Starting a coaching business can feel overwhelming, especially if you have no clue where to begin. But with the right strategy in place, you can break your launch into a step-by-step, practical plan—and get on the fast-track to a thriving coaching business that actually works for you.

In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life.

🎙️ Inside this episode, we cover:

✅ How Maureen overcame imposter syndrome & found her niche

✅ The process of creating her six-week alcohol reset course (and how she sells it in three different ways!)

✅ How she launched her podcast Sober Fit Life—despite major resistance

✅ The power of "talking about it before it's done" to create accountability & momentum

✅ Why small, consistent actions are the key to long-term business success

✅ The next big thing she’s working on (hint: it involves public speaking!)

Plus, Maureen shares how being part of a coaching community helped her navigate the ups and downs of building a business and why investing in the right support made all the difference.

Ready to get your coaching business off the ground? This episode will inspire you to take action today. 

📌 Get my FREE Launch Fundamentals Checklist.

📌 Follow Maureen

📌 Listen to Sober Fit Life Podcast

📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET

✨ Love this episode? Share it with a coach who needs to hear it!

Want to work with me? Check out the resources I offer 👇

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The Coaching Edge: A Business Building PodcastBy Wendy McCallum