💡 Are you struggling with being able to attract new customers, because you’re not able to tell a compelling story about your business, products, or services?

Then this 2-part series of ‘The Transform Your Confidence Show’ is for you!

In this part 1 of this week’s theme of Media & Communications, our goal is to dissect the art and craft of good storytelling, in a series called: “How To Stand Out When Telling Your Story Online.”

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My guest is award-winning journalist, former university professor, and the founder of VC Strategies, Veronica Chail-Gupta.

Here’s what we cover in part 1 of the conversation:

✅ What is story-telling & why is it an important tool for business?

✅ What is the architecture of a good story?

✅ Knowing what the 4 main styles of story-telling are and when to use them.

✅ Dissecting the most frequently used story-telling technique in business - the ‘monomyth’, commonly known as the hero story.

✅ How does good storytelling authenticate a brand?

✅ And when to use first, second, or third person when presenting your business to a prospective client.

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📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’,

📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’

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