If your only experience with Selling is with prospects who come to you as referrals or word of mouth, this training will be very useful to you.

Also, if you don’t convert at least 20% of your calls, tune in. 

I cover the 9 Principles for Alpha Selling - mindsets and processes to optimize your funnel flow to quickly weed out the unsuitable candidates and lock in on those you can help with your product or service. 

Sorry for the bad audio quality on this one, this episode was recorded at my mom’s place in the mountains. 

Time Stamps:

00:08 Intro 

00:16 The Training Index 

01:47 My 2021 Stats

02:14 Sales vs Enrolment 

03:38 The ‘alpha’ in Alpha Selling 

04:25 Alpha Selling Explained 

05:23 States of Desire 

07:44 Alpha Selling Sequence

12:18 Principles for Alpha Selling 

14:56 Goal Prospecting 

24:55 The Funnel Lubricants

31:30 We Need To Talk About Frames 

37:03 Structuring Calls

43:46 Change Your Language

46:28 Handling Objections 

50:30 Wrapup

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode as a video here: https://youtu.be/6yulFacgjYI

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲 

https://www.youtube.com/watch?v=kz2iZoITN0I