In this episode, Tom aims to elevate your message and story to a higher level, emphasizing how you can exert significant influence and make a positive impact on people's lives while simultaneously promoting your business. Tom acknowledges the importance of visibility and exposure in every business.

While the world of advertising, particularly through social media, has changed dramatically, Tom does not focus on social media as the primary channel in this episode. Instead, Tom suggests the power of starting your own podcast as a means to achieve national and international visibility and influence. Tom points out that if others can find success through podcasting, there's a good chance you can too, but it requires careful planning.

Tom emphasizes the value of having a podcast as a platform for influence and impact and acknowledges that embracing risk, particularly regarding time investment, may be challenging for many. Despite some level of risk, Tom believes that building an international platform through podcasting is worth it, evident in the global downloads and listenership. Tom encourages listeners to define their version of success and considers investing in oneself as a less risky and more controllable path toward achieving it.

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