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Ep 4 - 9 Common Questions Brands Ask About Amazon Ads
In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon's platform. Whether you're new to Amazon ads or looking to refine your approach, this episode offers valuable insights.
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By Sell GlobalIn Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Amazon ads to Google and Meta, highlighting the unique advantages of advertising on Amazon's platform. Whether you're new to Amazon ads or looking to refine your approach, this episode offers valuable insights.