Welcome to the Cosmetic Chronicles!

In this episode, we're covering the easy, (not always) breezy, beautiful history of CoverGirl. From its origins as a Noxema-produced medicated cosmetic to outselling Maybelline in the United States to a failed rebrand in 2017, we're hitting all the company's highs and lows.

My sources:

• https://en.wikipedia.org/wiki/CoverGirl

• https://www.covergirl.com/about-us

• https://www.doublexeconomy.com/post/cover-girl-makeup-a-classic-story-of-women-in-advertising

• https://sirismm.si.edu/EADpdfs/NMAH.AC.0374.pdf

• https://cosmeticsandskin.com/companies/cover-girl.php

• https://www.allure.com/story/covergirl-amy-deanna-model-vitiligo

• https://www.glossy.co/beauty/why-covergirls-rebrand-fell-flat/

• https://www.businessinsider.com/cover-girl-has-ditches-its-signature-easy-breezy-slogan-2017-10

• https://www.glossy.co/beauty/a-complete-breakdown-of-the-covergirl-relaunch/

• https://www.youtube.com/watch?v=mvteH-rDGHo

• https://www.youtube.com/watch?v=Y8ObzbqFP5Y&t=6s

Connect with me:

Instagram: ⁠⁠⁠@glowandflowbysarah⁠⁠⁠

Substack: ⁠⁠⁠Glow + Flow Collective⁠

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CoverGirl, beauty industry, Noxema, makeup history, iconic products, beauty trends, makeup artist, cosmetic brands, beauty journalism, makeup innovation