The Next Gen Podcast by ICCO

Ep 4: Crisis, Credibility and Control: Leading Through Uncertainty in the AI Age


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In this ICCO Next Gen podcast episode, Rod Cartwright (Founder, RodCartwright Consulting), Chris Tucker (Crisis Communications Consultant; former Global PR Director, Barclays), and Catherine Arrow (Executive Director, PR Knowledge Hub Ltd) unpack what it really takes to lead through crisis in an age shaped by AI, volatility, and eroding trust.

From the idea that factual clarity can be recoveredbut moral authority is far harder to rebuild to the growing challenge of identifying who to trust amid “AI slop,” the conversation explores why credibility starts long before a crisis hits.


#CrisisCommunications #AI #Reputation #PR #NextGen

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The Next Gen Podcast by ICCOBy ICCO PR