In this exciting episode of the NextGen Podcast, we dive deep into the world of AI, disinformation, and climate communication, featuring two industry experts with unparalleled experience: Shayoni Lynn and Girish Balachandran.
💡 Shayoni Lynn, CEO & Founder of Lynn, a top 50 UK communications firm, is a recognized thought leader in behavioural science, misinformation, and AI strategy. Listed in the PRWeek Power Book and the Top 25 Most Influential Women in UK PR (2025), Shayoni has received multiple accolades, including the Mark Mellor Award and the Institute of Directors’ Start-Up Director of the Year Award (2023). As a Fellow of CIPR and PRCA, she has become a key voice in shaping the future of communication.
🌍 Girish Balachandran, Founder & MD of ON PURPOSE, brings over 25 years of global experience in Social & Behaviour Change Communications. Recognized as one of Asia’s top 25 innovators in communications, Girish founded ON PURPOSE with a mission to drive social change. His agency has been consistently ranked and awarded for its impact in Climate Action, Public Health, Education, and Gender.
Together, they explore the challenges of AI-generated disinformation, the role of behavioural science in combating misinformation, and the evolving responsibilities of young professionals in crafting ethical AI-driven communications.
Key takeaways:
🔹 How AI and disinformation undermine public trust in climate communication.
🔹 The critical role of behavioural science in designing effective communication strategies.
🔹 How the next generation can build ethical AI content strategies to address global challenges.
Listen to their insights on how to navigate the intersection of technology, trust, and social responsibility. 🎧
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