In this episode, we sit down with Martina Quinn, Founder & CEO of Alice and ICCO Ethics Board Chair, and Tanja Hollenstein, Owner & Managing Director of Riverside Strategy AG, to explore the realities behind starting and scaling purpose-driven agencies.

From the moment they took the leap into founding their own ventures to the financial pressures and trade-offs of the early days, Martina and Tanja share honest insights on what it really takes to build something meaningful. They reflect on the defining risks that shaped their paths, how their leadership has evolved, and why balancing strategy with authentic purpose is more critical than ever.

The conversation also dives into the ethical challenges shaping the future of communications, from AI to misinformation and the mindset and skills the next generation needs to thrive.

✨ A powerful look at what it means to lead, build and stay true to your purpose.

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