In this solo episode of The Practical Marketing Show, host Cary Weston dives into one of the biggest money-wasters in marketing: website redesigns. With 25 years of experience, Cary shares practical, no-nonsense advice on how to approach a website redesign (or build) with purpose—so you don't waste your time, budget, or sanity.

He breaks down the most common reasons websites don't perform and offers simple, actionable steps you can take before spending a dime on a redesign. If your website isn't generating leads, helping your sales process, or reflecting who you are as a business, this episode is your roadmap to fixing it the smart way.

3 KEY TAKEAWAYS

• Don't redesign blindly—start by asking "why?" and define what success looks like beyond just "looking better."

• Your website is a sales tool, not a brochure. Focus on messaging, guidance, and ease of use.

• Most improvements don't require a full rebuild—small changes like clearer calls to action or answering common questions can have a massive impact.

ABOUT CARY WESTON

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

CONNECT WITH CARY

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

🎵 MUSIC CREDITS

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.