We speak to our CEO, Louise Johnson who was joined by Intel Sports' Head of Strategy, Paul Kandel, on stage at the Festival of Media Global in Rome. Louise shares key insights from their talk, reminding listeners that fan behaviour has already changed: sports organisations, media and brands must catch up. Our host Susie is also joined by Fuser, Alice Southby, who shares some of the brilliant activations she's worked on at Fuse for the likes of San Miguel and Royal London.