Views From Fuse

We speak to our Škoda client, Lisa Kirkbright, and Dame Sarah Storey about how Škoda's #ThisIsOurTime addresses the gender imbalance in cycling. We hear about the successes of the campaign so far plus their ambitions for the future of Škoda 's involvement in cycling.

Fuser Rachael Smith talks through our brand partnerships offering at Fuse before we speak to Ana Prieto, Media Partnerships and Strategy Manager at easyJet and recent Media Week 30 Under 30 award winner, and Olivia Koewius, who leads on the easyJet account, about our collaborative work on easyJet brand partnerships.

Ahead of the start of the Rugby World Cup, we delve into our client, Dacia’s, long-running Rugby League partnership. First, we hear how the partnership was formed from Fuser, Jonathan Drakes, who began working with Dacia five years ago. Then Raul Alexis discusses how the partnership has evolved over time and led to the campaign activation that has launched this September.

Our Nissan UK client, Léonie Tapley, joins Fusers James Corcoran and Ria Davies to talk about the seven years she’s worked with Fuse across everything from the successful partnership with Team GB & Paralympics GB on Rio 2016, through to this summer’s incredible ICC Cricket World Cup.

We speak to PHD EMEA's Chief Strategy Officer, Malcolm Devoy about the launch of PHD's latest book, Overthrow II which explores the 10 different challenger strategies used most powerfully today. Fuser Ollie Braley also gives us his highlights and key takeaways from this year's Cannes Lions Festival of Creativity. For more information on Overthrow II visit https://www.overthrow2.com/

We're bringing you a special episode with a podcast recorded during Mental Health Awareness Week. We joined media agency Manning Gottlieb OMD as they interviewed Stephen Manderson, better known as Professor Green, about some of the mental health issues he's faced and how he's worked to overcome them.

This episode is a bumper football edition, with host Susie Burns chatting to Fusers Mark Mylam and Florrie Saunders about their experiences delivering the UEFA Champions League Final for our clients PepsiCo, Nissan and Santander, before hearing what the Fuse team got up to at the UEFA Europa League Final with Enterprise from Charlotte Ellingham.

We speak to our CEO, Louise Johnson who was joined by Intel Sports' Head of Strategy, Paul Kandel, on stage at the Festival of Media Global in Rome. Louise shares key insights from their talk, reminding listeners that fan behaviour has already changed: sports organisations, media and brands must catch up. Our host Susie is also joined by Fuser, Alice Southby, who shares some of the brilliant activations she's worked on at Fuse for the likes of San Miguel and Royal London.

With Mental Health Awareness Week taking place in the UK, we speak to Natalie Bell, Managing Director of Manning Gottlieb OMD, a media planning and buying agency that works closely with Fuse and has a whole calendar of events to help its teams ensure mental wellbeing. We also speak to Dan Sproul about his work with The FA, Kensington Palace and Heads Together to launch the mental health initiative ‘Heads Up’ which uses the power of football to change the game on mental health.

This week we hear from Jonathan Drakes who co-authored our first publication 'Merge Sport: How technology will revolutionise sport for fans'. He talks to Susie about why the next decade is going to be the most technologically disruptive period we've seen for sport.

Susie also speaks to Kate Houghton about her work delivering the fantastic McDonald's festival tour campaign which has seen her go to the likes of BBC's Biggest Weekend to take the McFlurry Van brand experience to festival-goers.