A timeless and deceptively simple video game and a global communication platform. These subjects might not seem related, but by playing one, we can empower the other. Listen as we discuss the reasons why Tetris might be the most elegant game design ever and how emojis are just the beginning to making online chat more engaging.

Topics covered: Why Tetris is endlessly replayable, how users “level up” without levels, the effect of the exponential difficulty curve, how Tetris hooks users despite having no onboarding phase, the difference between a function-focused app and a human-focused app, why you can’t copy and paste game mechanics to make an app fun, how to prioritize the right business metrics, the power of the network effect, why you don’t want an app to immediately prompt a user to invite their friends and what to do instead, the importance of creating a wow moment in your experience, how to tell the difference between features that are effective and those that just seem cool.

Follow us on our Socials on:

Random Rewards Twitter: @randomreward

Chris’ Twitter: @chris_tomasso

Sabrina’s Twitter: @useradventure

Octalysis Group Website: octalysisgroup.com

Octalysis Explorers Facebook: facebook.com/groups/octalysis/

Email: [email protected] / [email protected]