How to Develop and Communicate Your Competitive Advantage

To make your business a success in an overcrowded market, you need to market your business’ competitive advantage.  Do you know what your competitive advantage is? Guest Podcast by Directive Group

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Host:

00:00

Podcasting from southern California, this is on the net your go to for everything you need to know about how to get your business online and keep it there, brought to you by Lunarpages. We will help you navigate the mystifying ins and outs of doing business in today’s digital era from web hosting to e-commerce to security and protection if it has to do with your online presence. We’ve got it covered. Let’s get started.

Host:

00:33

Hi everyone.  For those of you joining us for the first time, welcome to On The Net, brought to you by Lunarpages, where it’s all about your online presence.  For those who joined us last week, thank you for coming back. This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site for a long time, this podcast will answer some of your most burning questions. I am a guest podcaster this week.  My name is Lisa Maier, and I am the CEO of DirectiveGroup.  We’re a digital marketing agency that helps businesses dominate their market. I want to first thank Lunarpages for inviting me to speak with you today.  They have been a trusted partner of ours for many years and I am honored to be their guest.

Host:

01:25

In today’s podcast episode we want to talk to you about how to identify your competitive advantage.  Every business should be able to answer a simple question- “Why should a customer buy from you rather than from your competition?” Simply put, having a competitive advantage is the reason your business is surviving and growing. It is what makes you stand out from the rest of the herd. To make your business a success in this overcrowded market, which is true for many of us, you need to market your business’ competitive advantage.  Unfortunately, however, many business owners and marketers fail to reap the full benefits of their competitive advantage by either not identifying it correctly or by failing to promote it fully and wholeheartedly to their prospects.  I bet you’re nodding your head in agreement but you’re probably also wondering, where do I start.  Well, you can start by trying to come up with a solid list of competitive advantages.

Host:

02:28

I think of a competitive advantage as a benefit your customer obtains when they choose to do business with you and think particularly of those that they obtain with you that they wouldn’t get if they chose to do business with your competition, so you can ask yourself, what do I have to offer that appeals to my customers? What draws customers to my business instead of to my competitors? Then you can ask yourself things like, what do my competitors offer that I don’t that draws prospects to them instead of to me, what changes do I need to make to draw those customers to me and to increase my profits at my company?