If your business is for everyone, it’s for no one. This week, we dig into the power of niching down and why focusing on a clear, specific customer can help you stand out.

And it’s a special one: our first ever guest expert episode with Tamsin Rennie, founder of Monroe Creative, and a pretty powerful brand and website strategist.

Free tools Tamsin mentions and that are super helpful:

• Ideal Client workbook: https://www.monroecreative.co.uk/ideal-client-workbook
• Brand Clarity workbook: https://www.monroecreative.co.uk/brand-clarity-mini-course 

Guys, we finally have intro music! Thanks to the help from podcast editor extraordinaire, Sarah from @wearesigmasocial.

See you next week.