Maybe you've heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? 

In today's podcast episode, we explore what white papers are and who they're for. They aren't just for B2B companies, although that can be the most obvious use case. I also talk about what you can expect from the white paper creation process and why white papers deserve a spot in your content marketing strategy.

Here's the link for the shownotes: https://defythestatusquo.com/2019/06/20/the-quick-and-dirty-on-white-papers/