Artificial Reality

Ep 4: The Reality Behind AI Adoption in Deep Tech PR | Sam Polstein


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In this episode, Sam Polstein shares insights with Galina Fendikevich on how deep tech startups can leverage AI tools like Claude and Obsidian for effective communication, strategy, and crisis management. Discover practical tips on context engineering, maintaining brand voice, and building custom AI solutions to enhance PR and content creation.


Key Topics

  • AI tools for communication (Claude, Obsidian)
  • Prompt engineering and context building
  • Maintaining brand voice and tone with AI
  • Media list building and journalist targeting
  • AI in crisis management and rapid response
  • Limitations and challenges of current AI models
  • Building bespoke AI tools for PR workflows
  • Privacy and data security in AI applications


Quotes
"AI is incredibly powerful for organizing strategy."
"Tone and voice are the biggest challenges with AI."
"AI can be a powerful rapid response tool in crises."

Resources

LinkedIn -   / sampolstein  

Subscribe for weekly insights on AI adoption across a variety of industries.

Follow on LinkedIn:   / artificial-reality-media  

Sign up for NYC events to connect with people across industries trying to adopt AI: https://luma.com/artificialreality

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Artificial RealityBy Galina Fendikevich