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Ep 4- The Subscription Think Tank: Robert Manly on Ad Tech & Audience Targeting
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our CPO, Chris Scott, will be interviewing Robert Manly of Amazon Advertising to discover how he manages stakeholders from the wider Amazon business, and how Ad tech and Subs tech can work together in harmony.
Listen now to discover:
- How Amazon Advertising’s targeting extends into the broader internet
- How the Amazon Advertising team interacts with the rest of the wider Amazon business
- How Amazon Advertising use data analytics to give them an edge
- How Ad tech and Subs tech can work together to achieve more
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By Zephr
5
11 ratings
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our CPO, Chris Scott, will be interviewing Robert Manly of Amazon Advertising to discover how he manages stakeholders from the wider Amazon business, and how Ad tech and Subs tech can work together in harmony.
Listen now to discover:
- How Amazon Advertising’s targeting extends into the broader internet
- How the Amazon Advertising team interacts with the rest of the wider Amazon business
- How Amazon Advertising use data analytics to give them an edge
- How Ad tech and Subs tech can work together to achieve more