Video Learning Lab

Ep. 4 - Using Marketing Principles to Create Engaging Learning – with John Helmer


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In this episode, John Helmer and I discuss how to can create learning that excites and engages. We talk about how he designed his fantastic podcast by combining both his marketing background, work with learning organizations, and his love of cinema.


John Helmer, a writer, editor, and communications strategy expert who hosts 2 fantastic podcasts about learning:

  • The Learning Hack
  • Great Minds on Learning (with Donald Clark)
  • The Learning Hack website
  • Support The Learning Hack on Patreon

  • Key Takeaways:

    • Instructional design can get in its way with an extremely narrow focus on instructional design principles.

      • L&D has a marketing problem. We should always try to excite the desire for people to listen/complete our entire learning program.

        • Learning can channel a marketing mindset by tapping into creativity – not only in how we structure content, but also by how we deliver it. If you're putting learning into video, that is a creative act and you should think about how you're engaging learners.

        • RESOURCES:

          You can follow and contact John Helmer via LinkedIn:

          https://www.linkedin.com/in/johnhelmer/


          • The Learning Hack⁠: a podcast about the people and technologies that are shaping the future of learning.
          • ⁠Great Minds on Learning⁠ (with Donald Clark): podcast to discuss the history of thought and theorizing about learning. The inspired, the enduring, the wacked-out weird and the just plain wrong, from Aristotle to the present day.

          • ABOUT THE HOST

            Kevin Alster leads the learning team at Synthesia focusing primarily on product education and client services.  With over a decade of experience in education and learning, he has moved from the classroom and into tech to help people create and communicate better through video.  He has been developing enterprise and branded learning solutions in organizations such as General Assembly, The School of The New York Times, and Sotheby’s Institute of Art.

            CONTACT METHOD

            • Check out ⁠Synthesia Academy⁠
            • LinkedIn: ⁠https://www.linkedin.com/in/kevinalster/
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