Ever wondered why some wines are more expensive than others?

Join J. Lohr's marketing manager, Josh Baldovino, and winemakers Brenden Wood and Steve Peck as they delve into the factors that elevate a bottle of wine to $100.

From vineyard locations to barrel aging, learn what truly makes a wine worth the price tag.

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Taste the wines featured:

https://www.jlohr.com/wines/2020-signature-cabernet-sauvignon

https://www.jlohr.com/wines/2021-hilltop-cabernet-sauvignon

https://www.jlohr.com/wines/2021-seven-oaks-cabernet-sauvignon