In this episode, Tom explores the potential of podcasts for business growth and offers guidance on starting your own. He emphasizes research, passion, and motive as key considerations before diving into podcasting.

Tom then shares his personal podcast journey, highlighting decisions he made:

1. Niche Market: Define your target audience.
2. Logo: Choose an appropriate logo.
3. Platform: Use a platform like RedCircle for hosting and distribution.
4. Music: Purchase gender-neutral music tracks.
5. Content: Create niche-specific, audience-focused content.
6. Guests: Use LinkedIn to connect with potential guests.
7. Equipment: Invest in a quality microphone to maintain audio quality.

Tom's insights offer valuable guidance for prospective podcasters, emphasizing the importance of planning and passion in building a successful podcast.

Please listen to the entire episode for all of the topics that are covered. A bit too much to put into the show notes here.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

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