The right marketing and advertising plans can provide two very important outcomes: 1) the introduction of your brand to new customers and 2) the reassurance of your services to existing customers. That said, nothing solidifies and elevates your brand like a testimony from one customer to their network of friends, family, and associates. Personal testimonials and referrals share experiences in detail and specificity that traditional marketing can’t. Ideally, you want both –but here is how you can increase your referral business.