THIS Leader Podcast

Ep 40: Strategic Career Rebranding with Sherri Thomas


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Do you wake up Monday mornings with subtle dread—not because you hate your job, but because you've stopped growing? You're competent, maybe even excellent, but you've plateaued. Meanwhile, opportunities surround you, but you're not sure how to position yourself to seize them.

Sherri Thomas has successfully rebranded herself four times across different industries—from radio DJ to Fortune 100 career strategist. Her journey includes impressive wins (like a 56% salary increase) and devastating setbacks that taught her how to strategically navigate career transitions.

  • The Three Types of Career Opportunities:
  • Given opportunities: Jobs posted on boards like LinkedIn and Indeed
  • Hidden opportunities: Positions in the corporate undercurrent that never make it to career pages—accessed through strategic networking
  • Created opportunities: Projects and roles you generate by volunteering on high-profile initiatives. One client who hadn't been promoted in four years volunteered just two hours weekly on a high-profile project. Within four months, he was promoted. Four months later, he was promoted again—twice in one year.

Sherri's Venn Diagram Exercise When feeling stuck, Sherri drew three intersecting circles representing responsibilities she wanted. After creating ten versions, she found a combination that excited her—surprisingly, it didn't include her bread-and-butter skill of marketing. Sharing this vision with her manager landed her a challenging project and a 22% raise.

Stop waiting for a promotion. Identify where you can add unique value right now.

Your Next Step

Stop waiting for someone to move you up the ladder. Draw your own Venn diagram with three responsibilities or skill areas you want. Create ten versions. Find the combination that genuinely excites you. Then identify one high-profile project where you can volunteer your unique value—even just two hours weekly.

Resources Mentioned:

  1. Sherri Thomas's books: The Bounce Back
  2. 5 Steps to a Powerful Personal Brand
  3. Connect with Sherri at YourLeadershipLab.com
  4. Follow Sherri Thomas on LinkedIn

To learn more about my services and for additional tools to enhance your leadership impact, visit ClaireLaughlin.com and connect with me on social channels @Claire Laughlin Consulting. Thanks for listening! New episodes are released weekly, and we'd love for you to share them with others who might benefit.

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THIS Leader PodcastBy Claire Laughlin