You’ve seen sales and marketing clash. You’ve lived the messy handoffs. And you’ve probably wondered who should actually own what inside your revenue engine.

In this episode, Sarah and Jay unpack the real friction point between marketing and sales, where one ends, the other begins, and why the line between them is a lot gooier than anyone wants to admit. From cold email debates to personalization rabbit holes to the “who writes what” showdown that sparked this episode, they pull apart the blurry middle where most companies lose speed, clarity, and opportunities.

In this episode, you’ll learn:

• Why the marketing–sales boundary is murky (and why that’s normal)
• How tactics like cold email create ownership confusion
• The role of skill sets, context, and timing in deciding who leads
• Why communication, not org charts, fixes most misalignment
• How unified teams move faster and create a better prospect experience

If you’ve ever felt like your teams are stepping on each other’s toes, this episode will show you how to tighten the handoff, reduce the noise, and build a revenue flow that actually works.

Contact Us:

Email: [email protected]

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ