In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.

Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.

Story Time

• Beth - finding secondhand joy in watching others do creative work
• Jackie - building your own breadcrumbs if you're doing something BIG
• Kevin - the inherent conflict between truth and storytelling at the heart of being a marketer

In the News

• GEO x local SEO: What it means for the future of discovery