The DYOJO Podcast

Ep. 41 An imperfect plan today is better than a perfect plan tomorrow with Mark Springer

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Mark Springer, CEO of Dayspring Restoration (Bozeman, Montana) and president of Restoration Industry Association (RIA) joins The DYOJO Podcast to discuss:  

The Mark Springer origin story  

His dad started Dayspring Restoration in 1989 as a small side business. Mark was the only guy in high school with a cell phone, not to be cool but so that his dad could get ahold of him to respond to after hours water damage emergencies. For a short period of time Mark tried to get away from property restoration but was sucked back in.   

Mark Springer 2.0  

When Mark returned to Montana, he realized there was a lot of opportunity in this growing field of insurance claim damage repairs and set out to grow the company. Mark noted, "If there was a place to advertise, we were there." Some of his most memorable advertisements were flooding and then burning his own house to demonstrate the restoration process. Dayspring has grown from one location doing about $75,000 a year in sales to 6 locations producing over $17 million in annual revenues.   

Mark shares that Dayspring has three main buckets that they draw sales leads from:  

  • Word of mouth and prior customers. mark shares that the average policy holder has a claim every 7 years, and if you can achieve repeat business that means one customer may have 4 claims over a 30 year span. Many of Dayspring's clients are 2nd and 3rd generation family members.   
  • They also invest in online marketing including pay per click and SEO in addition to their direct business development and mass media efforts.   

    • Mark recognizes that if he were starting over in today's market, things would be much different than when he started his process in the early 1990's. He believes there are a few universal principles that can help any entrepreneur in any market:  

    • First, having a plan and adapting your plan. Develop your plan and execute on it with consistency. As Mark likes to say, "An imperfect plan today is better than a perfect plan tomorrow." You must have the determination and capitalization to endure. Their team meets quarterly to review their strategic plan and adapt to trends in each local market.   
    • Second, over invest in the financial side of your business. An accurate understanding of your financial picture will empower you to make good decisions and seize upon opportunities.   
    • Third, invest in people and culture. In today's market your team members have to be more important than your clients. Happy customers come after you have invested in creating happy and cared for team members.   

      • Mark discusses the work he has been doing with his team at Restoration Industry Association to create the Advocacy and Government Affairs (AGA) Committee and other key targets to help improve the property restoration industry.   

      Mark Springer - Dayspring Restoration - www.calldayspring.com 

      The DYOJO Podcast - www.thedyojo.com/listen

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