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To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan. 

Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't?

In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking book, The Indispensable Brand, guides readers on how to build a brand strategy that rises above the noise and monotony in their industry—transforming them from indistinguishable into indispensable brands. 

This episode contains a discussion on:

• The Importance of a Brand Strategy
• Standing out from the Crowd
• The meaning of an Indispensable Brand
• What Internal and External Lenses are