In our most recent episode of The Marketing Strategy Show, we interviewed the LinkedIn Ninja, Jillian Bullock.

When we booked this interview with Jillian, we were going to talk about LinkedIn strategies to build relationships via LinkedIn which would then build relationships off line.  Over the last few weeks the world has changed dramatically and there is a lot more activity online. 

How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.

In this episode Bec Derrington, a leading PR and Communications expert, from Source Bottle,  discussed how business owners, marketing managers communicate better in this crisis.

In a world where video is becoming more and more prominent, some may think written content's days are done. This is definitely not the case, because well-written and engaging content can attract new leads, build credibility, nurture new leads, and help you convert and build long term, repeat business.

Nowadays, we often see written content that just doesn't cut it. It's too focussed on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business.

In this episode, Kym Heffernan was joined by Leanne Shelton, a self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences.

Leanne covers:

• What blogging is and how important it is to business
• How to structure an engaging blog
• How long should a blog be?
• How frequently should you write a blog?
• Blog topic ideas

Every single person or business out there is a potential client. That means every other lawyer, law firm, accountant, accountancy practice, bank, banker, is your competition. And this is why it's important to to get your Sales and Marketing right.

In this episode, our host Kym Heffernan was joined by Alistair Marshall from Professional Services BD. 

Alistair has over 30 years of experience in Sales and business development and his fast and proven solutions have helped law firms, accountancy practices, banks and household name corporates to quickly attract new clients and win more new business.

This episode contains a discussion on:

• Sales Strategy & Planning
• Dedicated Time & Resources allocated towards sales and marketing
• Measurement and KPI’s showing how good you are at what you do
• Skills training and why it's important in the Professional Services Industry
• Culture around the Professional Services Industry

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To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan. 

Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't?

In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking book, The Indispensable Brand, guides readers on how to build a brand strategy that rises above the noise and monotony in their industry—transforming them from indistinguishable into indispensable brands. 

This episode contains a discussion on:

• The Importance of a Brand Strategy
• Standing out from the Crowd
• The meaning of an Indispensable Brand
• What Internal and External Lenses are

Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing.

In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.

The Right Search Strategy will help you increase visitors to your website. But where do you start?

An effective  Marketing Plan can cover hundreds of strategies and tactics.

An effective Marketing Plan can cover hundreds of strategies and tactics so there's a lot you need to figure out. This will help you create a Marketing Plan in nine simple steps.

Good Networking Skills are essential to the success of your business as you need to be able to successfully pitch yourself as well as interact with potential prospects and clients at events.