Every single person or business out there is a potential client. That means every other lawyer, law firm, accountant, accountancy practice, bank, banker, is your competition. And this is why it's important to to get your Sales and Marketing right.

In this episode, our host Kym Heffernan was joined by Alistair Marshall from Professional Services BD. 

Alistair has over 30 years of experience in Sales and business development and his fast and proven solutions have helped law firms, accountancy practices, banks and household name corporates to quickly attract new clients and win more new business.

This episode contains a discussion on:

• Sales Strategy & Planning
• Dedicated Time & Resources allocated towards sales and marketing
• Measurement and KPI’s showing how good you are at what you do
• Skills training and why it's important in the Professional Services Industry
• Culture around the Professional Services Industry