Market Proof Marketing

Ep 412: You Don’t Have to Internalize the Valley


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Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. 


From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.


Story Time

  • Jackie – Pain points and growth spurts look the same in retrospect
  • Kevin – If seemingly constant change has you reaching for more control, choose focus over fakes


In the News

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  • October 2025 Monthly Housing Market Trends
  • Scams at Scale
  • State of Search Q3 2025
...more
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Market Proof MarketingBy Kevin Oakley: Marketing Mind at Do You Convert