Executive Coach Paru Radia has blown up on LinkedIn in November 2021, with several posts of hers getting over 100,000 views and counting. 

And it’s far beyond vanity metrics. She closed 3 new retainer clients off the back of these posts. 

What has she changed to achieve this result? 

Paru walks us through her journey of discovering her voice with the help of her coach Al Tepper, founder of Content Gym. Drawing emphasis on authenticity, clearer communication and being a follower before a leader make for a good chance of finding your voice. 

Key insight: Writing TO your audience is better than writing FOR your audience. Paru and Al tell us the subtle, yet key difference.

Time Stamps: 

00:08 Welcome & Guest Intro 

03:00 Meet the LinkedIn Superstar 

05:16 Al’s Content Gym

12:40 What To Do WIth Our Old Network 

18:30 Discussing Paru’s Content 

24:09 The Value(lessness) of Sharing Posts

26:34 Doing What You Believe In

36:48 Does Content Translate to Revenue?

40:10 Impromptu Q&A

45:59 Discussion & Feedback of Jade Fedder’s Content

1:07:30 Final Words from Paru & Al

1:08:39 Wrapup

Find the guests on LinkedIn:

Paru Radia: https://www.linkedin.com/in/paruradia

Al Tepper: https://www.linkedin.com/in/altepper

Jade Fedder: https://www.linkedin.com/in/jadestaceyfedder

The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Watch this episode as a video here: https://youtu.be/1gTGT4Px7aI

Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲 

https://www.youtube.com/watch?v=kz2iZoITN0I