According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how.

Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38.

Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week.

He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns.