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In today’s episode we talk to Ryan Edelmuth, the General Manager at Stylerunner.

Founded in 2012, Stylerunner was the first online retailer of its kind globally, and it helped pioneer the category of premium, luxe activewear that has become a worldwide sensation.

Underpinned by a love of fashion and fitness, Stylerunner brings a curation of top tier sportswear from the world’s biggest brands, as well as the latest, most stylish emerging sportswear labels from around the globe.

Whilst the brand was founded by sisters Julie and Sali Stevanja, Stylerunner was acquired by Accent Group in November of 2019, making it part of one of Australia’s largest and most awarded retail groups, dedicated to delivering an exceptional customer experience.

After 8 years offering online only, Ryan and Julie have worked together to launch 3 bricks and mortar stores across Australia, with more than 11 in the pipeline!

During our conversation with Ryan, we discuss:

• How the Stylerunner brand went from going into administration to turning things around so successfully in 3 years;
• The launch of their private label, named Stylerunner the label, and how their customers reacted;
• Their push into physical retail and plans to open 11 more stores across Australia and New Zealand;
• The importance of ‘stores as an experience’ to the Styelrunner brand and how their new stores embody this;
• How Stylerunner acquires new international and up-and-coming brands and the role of customer feedback;
• The significance of social media and influencers;
• New strategies COVID forced upon to the Styelrunner business and the success they saw through 2020 due to the rise in loungewear;
• And finally, what the future holds for the Stylerunner brand.

 A huge thank you to Ryan for joining us. We hope you enjoy this conversation!

SELECTED LINKS FROM THE EPISODE

If you would like to learn more about Ryan and Stylerunner

• Stylerunner
• Ryan Edelmuth (LinkedIn)
• Stylerunner (LinkedIn)  
• Stylerunner (Instagram)
• Stylerunner (Facebook)