Katie and Ben unpack the company vision — “be a major-league player in minor-league markets” and how it acts as a simple, constant filter for decisions and culture. They define “major-league” as consistent execution: centralized leadership, disciplined processes and scorecards, strong people and product standards, tech investment, and obsessive communication that keeps buyers informed. The episode stresses focusing on being the best (not the biggest), managing “starts” cadence, staying flexible without constant change, and holding the same high bar in every community.

Contact Katie or Ben if you have any questions or feedback!

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[email protected]