Theming can be a powerful tool for standing out and creating emotional connection — but only if it actually supports your brand’s strategy. I’ll walk you through the real reason my first food theme flopped (spoiler: it wasn’t the theme’s fault!), what shifted when I finally gave my theme a job to do, and how you can avoid the confusion and frustration I went through.

If you’ve been feeling tempted to pick a “cute” theme, or you’ve tried one but it’s not landing the way you hoped, this episode will help you rethink your approach — and show you how to build a brand that doesn’t just look good, but actually works.

Plus, I’m inviting you into my free 4-day Knead a Theme challenge, kicking off May 5th — to help you discover a theme that brings your brand to life and drives your business goals forward.

🥣 Join the free 4-day Knead a Theme challenge (starting May 5!)

→ studiocoya.myflodesk.com/challenge

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