How do you know if what you’ve created is really “signature”… or just another item on the menu?

In this episode, I’m breaking down why a signature offer is the foundation of your business, how to know if you actually have one, and why it’s the very first step before you even think about branding, funnels, or launches. Because without it, your sales will always feel unpredictable and your marketing will always feel scattered.

Here’s what I cover in this episode:

* What truly makes an offer “signature”

* Why only one offer should lead your brand (even if you have a few)

* Obvious examples and not-so-obvious examples of signature offers

* Why a clear signature offer is easier to brand, easier to sell, and easier to scale

Before you worry about branding, funnels, or launches… you need a signature offer. Once you’ve nailed yours, the next step is to make it unforgettable.

That’s exactly what I do inside Offer Oven: a 7-day sprint where I take your signature offer from forgettable to irresistible. Together we’ll go from strategy to brand identity and assets that make your offer look as transformative as it really is — so you can confidently raise your prices and head into your next 5-figure launch knowing your offer will sell like hotcakes.

👉 Apply for the Offer Oven

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I’m joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”

We talk about:

* How to write faster without sacrificing personality or conversion

* Why getting clear on your message makes everything easier (and less emotional)

* What “quality” copy really means — and how to know when yours is hitting the mark

* Letting go of the pressure to sound clever and embracing the unsexy version first

* And how simplifying your process can help you actually enjoy writing (yes, really)

Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.

🔗 Connect with Emelie:

Threads: @passthequeso

Website: passthequeso.com

Stand Up Copy: standupcopy.com

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

We made it to 50 episodes! 🎉

It’s the grand finale of the 5-part series celebrating Nourish Your Brand’s 50th episode! 🎉 Over the past few weeks, I’ve shared 50 bite-sized tips to help you refine, refresh, and fall back in love with your brand.

In Part 5, we’re digging into Growth & Evolution. I’m chatting through how to keep your brand alive as your business expands, your audience shifts, and your goals evolve. From refreshing your visuals without starting from scratch, to building brand moments into your client experience, these tips will help you nurture a brand that grows with you (instead of holding you back).

✨ If you’re ready for hands-on support bringing your next evolution to life, let’s chat about how I can help: book a free call with me and let’s see how I can help.

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

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We made it to 50 episodes! 🎉

We’re 4 parts into this 5-part feast of branding tips, and today is all about cohesion and consistency.

From visual brand checklists and custom templates to bringing your identity into those “unseen” client touchpoints, these 10 tips will help you stay instantly recognisable without the constant scramble. Because when everything feels aligned, your audience trusts you faster — and saying yes becomes easier.

If you’re ready for branding that’s cohesive from your homepage to your onboarding docs, book a free call with me and let’s see how I can help bring it all together.

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

We made it to 50 episodes! 🎉

In Part 3 of this 5-part series, we’re diving into the visuals: the flavours, textures, and plating that bring your brand to life.

If your brand’s felt a bit visually all over the place, these 10 practical tips will help you build a visual identity that connects. We’ll talk layout rhythm, hero colours, photo styles, on-brand templates, and all the tiny touches that make your brand feel instantly recognisable – without feeling samey or stale.

✨ If you want your visual identity to feel cohesive and custom, not cobbled together, book a sales call and let’s chat about how we can make your brand look as good as it actually is.

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

We made it to 50 episodes! 🎉

This is Part 2 of our 5-part series, and we’re diving into one of my favourite things: branding your offers.

Because your offer isn’t just any old service, it’s something you want your business to be known for.

These 10 tips will help you give it the identity, structure, and energy it needs to stand out. From naming your framework to creating a visual presence and building consistency across assets, you’ll learn how to brand your signature offer with clarity and confidence.

Want your signature offer to stand out in a crowded feed? Work with me to give it the flavour it deserves.

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

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We made it to 50 episodes! 🎉

To celebrate, I’m sharing 50 bite-sized branding tips across a special 5-part podcast series — and today’s episode is all about foundations.

In part 1, we’re getting into the emotional and energetic layers of your brand. The gut-level stuff that people feel. From tone and values to brand rituals and visual alignment, these 10 tips will help you build connection, trust, and resonance, right from the first impression.

If your brand’s feeling a little off but you can’t quite put your finger on it, book a free call with me to chat about how I can help.

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode of Nourish Your Brand, I’m joined by personal stylist Sophia Bayly – and we’re digging into how your personal style can play a powerful role in expressing your brand. Whether you’re showing up on stories, walking into a networking event, or simply working from home, how you dress matters – not because of the trends, but because of how it makes you feel.

Sophia shares her approach to styling for visible entrepreneurs, why getting dressed is one of the simplest forms of self-care, and how your wardrobe can either support or sabotage your confidence. We also explore the link between brand values and style pillars, and the subtle shifts that can help you feel more ‘put together’ without doing a full wardrobe overhaul.

🔗 Connect with Sophia:

Style Refresh

Instagram: https://www.instagram.com/sophia.a.bayly/

Website: https://www.sophiaabayly.com/

I’m sharing why branding feels like it takes forever (even when you’re working on it constantly), how to know if you’re stuck in the endless tweaking loop, and what to do to finally get a brand that works — without spending months figuring it out.

Spoiler: You don’t need more time. You need a better process.

Whether you’ve been fiddling with fonts, stuck in Canva chaos, or second-guessing every visual — it’s time to stop taste-testing and finally plate the dish.

Go from “still tweaking” to “fully branded and ready to serve” in just two weeks 👇

🍽️ Apply for The Brand Chef’s Special: studiocoya.com/special

⚡ Bonus: Apply before 22 May to get your sales page design included for FREE!

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, I break down what offer branding actually is (no, it’s not just picking a cute name), why it matters more than most people realise, and how it helps you stand out and sell faster.

Because if your signature offer still looks like a sub-section of your website… we’ve got a little work to do 👀

Whether you’re planning a launch or just tired of explaining your offer on repeat — this one’s for you.

I talk through:

🥣 What offer branding actually is — and how it’s different from your business brand🥣 Why most online service providers overlook it (and why you shouldn’t)🥣 How branded offers boost client experience, referrals, and retention🥣 The #1 sign your offer might need its own brand identity🥣 Real talk on when offer branding is not the right move

🍽️ Apply for The Brand Chef’s Special: studiocoya.com/special

⚡ Bonus: Apply before 22 May to get your sales page design included for FREE!

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya