This week’s chat with Hannah is all about Big Fish Energy, the mindset she’s been building for the last 18 months that took her from sitting on ideas to speaking at Atomicon, running the London Marathon, and going solo camping at a festival.

We get into what a big fish goal actually is, why naming your thing changes what’s possible, and the tiny confidence reps that build up to the bigger wins.

What we get into:

* Why naming your concept, offer, or mindset makes it feel real (and how Big Fish Energy came about)

* Using jealousy to help you actually figure out what your big fish goals are

* The one question to ask yourself in any moment you’re about to shrink back

About Hannah:

Hannah Isted is the founder of HI Communications and the author of The Best 90 Days Ever. She’s been running her business for over 11 years, helping small business owners promote themselves in 10 minutes a day through her membership of the same name. She’s also the brain behind Big Fish Energy, a concept and upcoming programme all about not ruling yourself out and actually going for the goals you want.

Links from this episode:

* Instagram: @hicommunications_

* Website: hicommunications.co.uk

* The Best 90 Days Ever

* Big Fish Energy

This episode’s about the shift from calling myself a service to building a signature offer and what that meant for me.

What we get into:

* Why “I do branding” was really just what I did, not an offer for my clients

* What changed the day Offer Oven got its own theme and world, not just a name

* Where offer branding actually shows up, sales pages, proposals, DMs, screenshots you’ll never see

If this has you wondering whether your own offer needs branding, pop me a message, not every offer needs it, but it’s worth figuring out which one of yours might → LET’S TALK!

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let’s be friends on Instagram: instagram.com/studiocoya

This week’s chat with Mel is all about visibility, PR, and showing up in your marketing as the person you actually are. We get into how she overcame her own fear of being seen, why the messy chapters of your story are the thing that makes you connective (not the polished bits), and the simple mind-mapping exercise she has clients do before every podcast interview. If you’ve been thinking about doing more PR this year, this one’s for you.

What we get into:

* Why the messy bits of your story (the divorce, the pivot, the moment you almost quit) are actually your PR gold

* The three-day rule for duvet days, and how Mel keeps consistent when she’s not feeling it

* The one exercise to do before every podcast interview so you don’t show up wooden and nervous

About Mel:

Melanie Whittaker is a Public Relations consultant. She helps people weave their story into their marketing. By widening the net she gets them featured on podcasts, magazines, newspapers and Digital TV. Your story is powerful and Melanie helps you share it with the world.

Links from this episode:

* Website: youareyourmarketing.com

* Threads: @youareyourmarketing

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

Recently I ran a series on Instagram: A List of Things That Made Me Go Ooooh About Your Offer Branding with four editions covering colour, theming, imagery, and typography.

This episode is me unpacking WHY each of those choices actually work. Because “ooh” is never an accident, it always comes from a decision made on purpose.

The 4 editions:

* Colour edition

* Theming edition

* Imagery edition

* Typography edition

If you want your offer branded so it makes strangers go ooooh too, the Offer Oven is the seven-day sprint that builds it → BRAND YOUR OFFER HERE 🍞

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let’s be friends on Instagram: instagram.com/studiocoya

This week I got to chat with Shannon Matson from The Social Bungalow. Shannon is full of practical wisdom on building a signature offer that can actually hold the weight of your whole business. She went from juggling six different courses to running one main offer that brings in 70% of her revenue, and in this episode she breaks down exactly how she got there. We get into how to test a new offer without burning out, when to add new offers to your suite, and why most offer suites are missing the most obvious next step.

What we get into:

* Why one signature offer can outperform six courses, and how to make the switch without losing your current clients

* The alpha-beta-gamma method for testing a new offer

* The buffet versus fine dining analogy to reframe how you think about your offer suite

About Shannon:

Shannon Matson is a former corporate VP of Marketing turned 8-figure entrepreneur, speaker, and founder of The Social Bungalow, where she helps entrepreneurs build standout online businesses through stronger offers, messaging, and sales strategy.

Today, she has helped more than 2,500 entrepreneurs transform their expertise into standout signature offers, grow more profitable online brands, and build companies designed to truly feel like they’ve made it.

Links from this episode:

* Free private podcast: WTF is Happening in the Online Space?!

* Signature offer: Make It Online

* Website: TheSocialBungalow.com

* Instagram: @thesocialbungalow

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So they go for the apple instead.

What we get into:

* Why putting more spotlight on your offer doesn’t actually fix this

* My own story selling generic branding and watching people pick the easier offer instead

* What branding actually does to your offer (it’s the chopping, arranging, the whole carving job)

* The bit where your clients can finally describe your offer to their friends with specifics

* A few questions to ask yourself this week if you think your offer’s still a whole watermelon

BRAND YOUR OFFER HERE 🍞

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let’s be friends on Instagram: instagram.com/studiocoya

This week’s chat with Morín completely shifted how I think about working with my own body inside my business. We get into why she became a “brand strategist for the cyclical future of work,” how the four phases of the menstrual cycle map onto the seasons of nature, and why she believes the missing piece of every brand strategy is the body itself.

The whole episode is full of the kind of gentle reframes that quietly change how you show up in your business.

What we get into:

* The four phases of the menstrual cycle and how to actually sync your work to them

* Why rest is a resource, not a reward you earn after pushing through

* Why your body is the capacity your business runs on (and what happens when you ignore it)

About Morín:

Morín Glimmer is a London-based feminist brand strategist and founder of Rosy Futures, a practice working at the intersection of brand, body, and business. Drawing on 15 years of brand development and over 30 years of living with PMDD, she helps feminist founders build identity-led brand foundations that hold, and uses cyclical living principles as an operational methodology in business. She co-hosts the podcast Wombly Being with Rosannah Jones, and her longer-term work is pointed toward rebuilding workplaces and economic structures around cyclical bodies, not against them.

Links from this episode:

* Wombly Being podcast

* Wait list for The Bloody Work workshop

* Website: rosyfutures.com

* LinkedIn: Morín Glimmer

* Instagram: @rosy.futures

Book recs from Morín:

* Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer

* Her Blood is Gold by Lara Owen

* Period Power, Perimenopause Power, and Powerful by Maisie Hill

* Caliban and the Witch by Silvia Federici

* Mother Tongue by Jenni Nuttall

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, we’re talking about why magnetism flows owner → client, and the simple “taste tests” to tell if your offer branding is actually pulling its weight.

What I get into:

* Why most people brand their offer in the wrong order (outward first vs inward first)

* How magnetism works for your offer

* What “magnetic to you” looks like in practice (name, visuals, language, vibe)

Want a second pair of eyes on your offer? I’m doing free Brand Roasts!

You fill in a quick form and I’ll send you a private video breakdown of what’s working, what’s missing, and where the magnetism might be leaking out.

GET YOUR BRAND ROASTED 🔥

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

This week's chat with Shannon is full of the kind of wisdom you only get from doing it the hard way first. We get into how she built the Web Designer Academy after a rough year of freelancing, why her brand was born from one rude comment in a WordPress forum, and how she thinks about boundaries, mentors, and the one pricing mistake she sees experienced designers make over and over. The pricing reframe alone is worth a listen.

What we get into:

* How to think about boundaries as guidelines for yourself, not punishments for your clients

* The difference between a coach who shows you more of you, and one who turns you into a copy of them

* The pricing reframe that flipped how I think about charging (clients aren’t buying you, they’re investing in themselves through you)

About Shannon: Shannon Mattern is the founder of the Web Designer Academy which provides strategic pricing, sales and business coaching for women web designers.

She’s also the host of the Profitable Web Designer podcast where she shares pricing strategies, mindset shifts and behind-the-scenes stories to help women web designers stop overdelivering, raise prices, and create the freedom and income they desire.

Find Shannon:

* Website: webdesigneracademy.com

* Podcast: webdesigneracademy.com/podcast

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

Most people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the sourdough starter analogy that completely reframed how I think about branding my offers now.

What I get into:

* Why every marketing push for your offer feels like starting from scratch (and what’s actually causing it)

* The difference between building your offer and branding it (and why most people only ever do the first one)

* My own procrasti-tweaking confession

* How a properly branded offer works like a sourdough starter, feeding every single thing you do for it

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya