Nourish Your Brand

In this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So they go for the apple instead.

What we get into:

* Why putting more spotlight on your offer doesn’t actually fix this

* My own story selling generic branding and watching people pick the easier offer instead

* What branding actually does to your offer (it’s the chopping, arranging, the whole carving job)

* The bit where your clients can finally describe your offer to their friends with specifics

* A few questions to ask yourself this week if you think your offer’s still a whole watermelon

BRAND YOUR OFFER HERE 🍞

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what’s cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let’s be friends on Instagram: instagram.com/studiocoya

This week’s chat with Morín completely shifted how I think about working with my own body inside my business. We get into why she became a “brand strategist for the cyclical future of work,” how the four phases of the menstrual cycle map onto the seasons of nature, and why she believes the missing piece of every brand strategy is the body itself.

The whole episode is full of the kind of gentle reframes that quietly change how you show up in your business.

What we get into:

* The four phases of the menstrual cycle and how to actually sync your work to them

* Why rest is a resource, not a reward you earn after pushing through

* Why your body is the capacity your business runs on (and what happens when you ignore it)

About Morín:

Morín Glimmer is a London-based feminist brand strategist and founder of Rosy Futures, a practice working at the intersection of brand, body, and business. Drawing on 15 years of brand development and over 30 years of living with PMDD, she helps feminist founders build identity-led brand foundations that hold, and uses cyclical living principles as an operational methodology in business. She co-hosts the podcast Wombly Being with Rosannah Jones, and her longer-term work is pointed toward rebuilding workplaces and economic structures around cyclical bodies, not against them.

Links from this episode:

* Wombly Being podcast

* Wait list for The Bloody Work workshop

* Website: rosyfutures.com

* LinkedIn: Morín Glimmer

* Instagram: @rosy.futures

Book recs from Morín:

* Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer

* Her Blood is Gold by Lara Owen

* Period Power, Perimenopause Power, and Powerful by Maisie Hill

* Caliban and the Witch by Silvia Federici

* Mother Tongue by Jenni Nuttall

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, we’re talking about why magnetism flows owner → client, and the simple “taste tests” to tell if your offer branding is actually pulling its weight.

What I get into:

* Why most people brand their offer in the wrong order (outward first vs inward first)

* How magnetism works for your offer

* What “magnetic to you” looks like in practice (name, visuals, language, vibe)

Want a second pair of eyes on your offer? I’m doing free Brand Roasts!

You fill in a quick form and I’ll send you a private video breakdown of what’s working, what’s missing, and where the magnetism might be leaking out.

GET YOUR BRAND ROASTED 🔥

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

This week's chat with Shannon is full of the kind of wisdom you only get from doing it the hard way first. We get into how she built the Web Designer Academy after a rough year of freelancing, why her brand was born from one rude comment in a WordPress forum, and how she thinks about boundaries, mentors, and the one pricing mistake she sees experienced designers make over and over. The pricing reframe alone is worth a listen.

What we get into:

* How to think about boundaries as guidelines for yourself, not punishments for your clients

* The difference between a coach who shows you more of you, and one who turns you into a copy of them

* The pricing reframe that flipped how I think about charging (clients aren’t buying you, they’re investing in themselves through you)

About Shannon: Shannon Mattern is the founder of the Web Designer Academy which provides strategic pricing, sales and business coaching for women web designers.

She’s also the host of the Profitable Web Designer podcast where she shares pricing strategies, mindset shifts and behind-the-scenes stories to help women web designers stop overdelivering, raise prices, and create the freedom and income they desire.

Find Shannon:

* Website: webdesigneracademy.com

* Podcast: webdesigneracademy.com/podcast

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

Most people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the sourdough starter analogy that completely reframed how I think about branding my offers now.

What I get into:

* Why every marketing push for your offer feels like starting from scratch (and what’s actually causing it)

* The difference between building your offer and branding it (and why most people only ever do the first one)

* My own procrasti-tweaking confession

* How a properly branded offer works like a sourdough starter, feeding every single thing you do for it

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

I’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the front-door queue never moves and the VIP door was never open to you. She built a whole brand using it, printing a newspaper while everyone else went digital.

We get into why standing out has to be strategic, how to spot the “inherited thinking” quietly running your business, and her five-step framework for carving your own way in.

What we get into:

* The “third door” concept and what it means for your brand

* Standing out on purpose vs. being different for the sake of it

* How to spot the “inherited thinking” running your business on autopilot

* Kierian’s five-step framework for designing your own way in

About Kierian: Kierian Cameron is the founder of Brand Cult, the UK’s first award-winning print-only business newspaper for entrepreneurs and founders. She also runs House of Cult Brands, a design studio specialising in bespoke newspaper print. Kierian has made a whole career out of doing things her own way.

Find Kierian:

* Website: brandcult.uk

* Instagram: @brand.cultuk

* LinkedIn: Brand Cult

Fancy joining the cult? Kierian’s giving Nourish Your Brand listeners the code CULTMYSTERY to join the cult at a discount!

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, I go through how to showcase your offer (make people feel it) instead of over-explaining it: ditch the caveats, lead with the scene, and let the offer stand on its own.

I’m using a jam stand analogy (because of course I am) to show you how to shift from “here’s why it’s good” to “here’s what it does” so your offer can finally breathe and land.

What we get into:

* Why over-explaining feels productive (but doesn’t change how your offer lands)

* The 3 shifts that turn you into a “host” for your offer instead of a translator for it

* Three simple moves to try

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

This week I sat down with Olivia Bossert. Fashion photographer turned personal brand photographer turned (accidental) personal development mentor. She’s the woman behind the IT girl concept and her shoots are the kind that make business owners feel like they could be on a Vogue cover. We get into the messy bits of pivoting, why feeling good has to come first, and how IT girl energy actually plays out in real life.

What we get into:

* Why the IT girl might mean something completely different to what you think

* Going from behind the camera to leading from in front of it

* What actually happens on one of her shoots, and why people leave as a different version of themselves

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Find Olivia:

Website: oliviabossert.com

Free opt in: https://www.oliviabossert.com/freebie-opt-in-page-1

Instagram: https://www.instagram.com/oliviabossert

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, I’m getting into why so many offers end up buried inside the business brand, what it quietly costs you (it’s more than one thing), and how to start pulling it out of the background.

What we get into:

* Why a beautifully branded business can still have an invisible offer, and what that actually looks like from the outside

* The thing burying your offer does to you that nobody talks about (it’s why posting about it feels so hard)

* What shifts when your offer has its own name, its own look, its own identity

* Three small things you can do this week to start giving your offer a distinct presence

Get your brand roasted!

Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

I’m joined by Eva Couto, founder of Flying Colours Creative and host of The Freak Show podcast, for a two-part crossover reacting to branding opinions we’ve been itching to weigh in on.

In this first half, we tackle three of them. Once you’re done here, head over to The Freak Show for Part 2 😉

In this episode:

* Your logo doesn’t matter: why it’s more important to designers than to your audience.

* You should brand your offers: what a signature offer actually is, and when not to brand one.

* Trends are bad for brands: using a trend as leverage vs. building your whole brand on one.

If you loved this episode, leave a rating or review, and come tell me on Instagram which hot take you agree (or disagree!) with most.

Listen to Part 2 on The Freak Show: Apple podcastSpotify

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About Eva:

Eva is a brand and marketing designer on a mission to bring colour back to the online business space.

Website: flyingcolourscreative.com

Instagram: @flyingcolourscreative

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya