Most people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the sourdough starter analogy that completely reframed how I think about branding my offers now.

What I get into:

* Why every marketing push for your offer feels like starting from scratch (and what’s actually causing it)

* The difference between building your offer and branding it (and why most people only ever do the first one)

* My own procrasti-tweaking confession

* How a properly branded offer works like a sourdough starter, feeding every single thing you do for it

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

I’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the front-door queue never moves and the VIP door was never open to you. She built a whole brand using it, printing a newspaper while everyone else went digital.

We get into why standing out has to be strategic, how to spot the “inherited thinking” quietly running your business, and her five-step framework for carving your own way in.

What we get into:

* The “third door” concept and what it means for your brand

* Standing out on purpose vs. being different for the sake of it

* How to spot the “inherited thinking” running your business on autopilot

* Kierian’s five-step framework for designing your own way in

About Kierian: Kierian Cameron is the founder of Brand Cult, the UK’s first award-winning print-only business newspaper for entrepreneurs and founders. She also runs House of Cult Brands, a design studio specialising in bespoke newspaper print. Kierian has made a whole career out of doing things her own way.

Find Kierian:

* Website: brandcult.uk

* Instagram: @brand.cultuk

* LinkedIn: Brand Cult

Fancy joining the cult? Kierian’s giving Nourish Your Brand listeners the code CULTMYSTERY to join the cult at a discount!

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, I go through how to showcase your offer (make people feel it) instead of over-explaining it: ditch the caveats, lead with the scene, and let the offer stand on its own.

I’m using a jam stand analogy (because of course I am) to show you how to shift from “here’s why it’s good” to “here’s what it does” so your offer can finally breathe and land.

What we get into:

* Why over-explaining feels productive (but doesn’t change how your offer lands)

* The 3 shifts that turn you into a “host” for your offer instead of a translator for it

* Three simple moves to try

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

This week I sat down with Olivia Bossert. Fashion photographer turned personal brand photographer turned (accidental) personal development mentor. She’s the woman behind the IT girl concept and her shoots are the kind that make business owners feel like they could be on a Vogue cover. We get into the messy bits of pivoting, why feeling good has to come first, and how IT girl energy actually plays out in real life.

What we get into:

* Why the IT girl might mean something completely different to what you think

* Going from behind the camera to leading from in front of it

* What actually happens on one of her shoots, and why people leave as a different version of themselves

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Find Olivia:

Website: oliviabossert.com

Free opt in: https://www.oliviabossert.com/freebie-opt-in-page-1

Instagram: https://www.instagram.com/oliviabossert

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, I’m getting into why so many offers end up buried inside the business brand, what it quietly costs you (it’s more than one thing), and how to start pulling it out of the background.

What we get into:

* Why a beautifully branded business can still have an invisible offer, and what that actually looks like from the outside

* The thing burying your offer does to you that nobody talks about (it’s why posting about it feels so hard)

* What shifts when your offer has its own name, its own look, its own identity

* Three small things you can do this week to start giving your offer a distinct presence

Get your brand roasted!

Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

I’m joined by Eva Couto, founder of Flying Colours Creative and host of The Freak Show podcast, for a two-part crossover reacting to branding opinions we’ve been itching to weigh in on.

In this first half, we tackle three of them. Once you’re done here, head over to The Freak Show for Part 2 😉

In this episode:

* Your logo doesn’t matter: why it’s more important to designers than to your audience.

* You should brand your offers: what a signature offer actually is, and when not to brand one.

* Trends are bad for brands: using a trend as leverage vs. building your whole brand on one.

If you loved this episode, leave a rating or review, and come tell me on Instagram which hot take you agree (or disagree!) with most.

Listen to Part 2 on The Freak Show: Apple podcastSpotify

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About Eva:

Eva is a brand and marketing designer on a mission to bring colour back to the online business space.

Website: flyingcolourscreative.com

Instagram: @flyingcolourscreative

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

If you’ve posted about your offer a bunch of times and people still act like it’s brand new… it’s probably not a content problem.

In this episode, I’m breaking down why your offer doesn’t “stick” when it shows up with a different look every time, and how one repeatable visual cue can do the remembering for you.

In this episode, we cover:

* Why variety makes you entertaining, but repetition makes you recognisable

* What a visual anchor actually is (and what it’s not)

* A quick test: can someone tell your last 5 posts are about the same offer without reading?

Want a second pair of eyes?

Submit your brand for some (gentle) roasting here! 🍗 It’s free 👍

======================

🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

I’m joined by Ellie Kime, Business Personality Strategist and founder of Eleanor Mollie. Ellie has spent a decade helping small business owners get themselves across in their copy, their content, and the way they show up. She believes that you are your USP, and in this episode she explains exactly what that means in practice.

We get into:

* Why “professional” and “personable” can absolutely coexist (and why thinking otherwise is keeping you stuck)

* The role of boundaries in showing personality, and why knowing what not to share actually helps you show up more

* How to find your personality anchors: the motifs, references and phrases that become your signature

About Ellie:

Ellie Kime is a business personality strategist, event host and the founder of Eleanor Mollie, where she helps small business owners put more of their personality front and centre. Across a decade-long career, she’s worked with hundreds of small businesses as well as companies such as Pinterest and NOTHS. She believes that you are your USP and is pretty proud of herself for making a career out of being professionally nosy.

Find Ellie:

* Website: eleanormollie.co.uk

* Instagram: @eleanormollie

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode I’m breaking down the blending in problem, how to spot it, and what to actually change.

* Why writing longer captions and tweaking your messaging won’t fix a visual problem

* The screenshot test: a brutally honest way to see if your offer could belong to anyone

* 3 things that make an offer look distinct: a visual anchor, contrast, and personality

Want a second pair of eyes on your offer?

DM me on Instagram or send me an email, I’d love to take a look.

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🍞 Want your offer to stop getting overlooked? Brand your signature offer in 7 days. Stick it in the Offer Oven 👉 studiocoya.com/offeroven

💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya

In this episode, Rachel shares what it actually takes to keep your energy up when you’re selling, how to snap yourself out of tunnel vision, and what rebuilding confidence can look like after a pivot. You’ll also hear why simplifying your message is often the smartest strategy, and how “scrappy launch energy” can help you show up consistently without getting stuck in perfectionism.

What we cover:

* How to shift your energy when it dips (without forcing it)

* What pivots can do to your confidence and how to rebuild it

* Why creativity and “scrappy” action often beats perfection

* The biggest launch mistake Rachel sees

Connect with Rachel:

Instagram @rachelemmawaring

Website: rachelemmawaring.com

Luminous Launching: rachelemmawaring.com/luminous-launching

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💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter

📱 Let's be friends on Instagram: instagram.com/studiocoya