In today’s episode, I’m sharing the honest story behind the Brand Foundations Advent Calendar!

I talk about how a business rut, a 30-day branding challenge, and one conversation with a friend pushed me to break a rule I’ve had for years.

If your brand feels “off” no matter how many times you tweak your colours or fonts, this episode will help you understand why.

It’s not your taste. It’s your foundations.

I talk about:

* why DIY isn’t the problem (guesswork is)

* how personal projects can pull you out of a rut

* why intentional brand foundations matter WAY earlier than people think

* and why I’m offering one-of-a-kind Brand Foundation Kits for the first time ever

Join the waitlist for early access: https://studiocoya.myflodesk.com/advent

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com