Market Proof Marketing

Ep 420: The Stop Doing List


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Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. 



From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.



Story Time
  • Beth - It's Barbs, not bots, that make difficult processes easy and enjoyable
  • Julie - Catch the excitement that crests in January and turn it into something lasting
  • Kevin - When the first 4,000 leads don't work out, do you keep going?



In the News
  • Google lowers audience size limits across Ads
  • Marketing Loves Declaring the End of Things That Still Work 
  • The User Journey Isn’t Linear Anymore: It’s Always On


...more
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Market Proof MarketingBy Kevin Oakley: Marketing Mind at Do You Convert