Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.

From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know to succeed. Tune in and take notes!

Story Time

• Jackie - An A/B test proves you don’t propose on the first date
• Beth - With events, a theme is not a game plan
• Kevin - A tale of two seasons (and one counterintuitive winner)

In the News

• Glenn Kelman leaves Redfin after 20 years as CEO
• Why You Shouldn’t Let Your Onsite Team Create Content
• YouTube is no longer optional for SEO in the age of AI Overviews
• The case for and against influencer-led Super Bowl ads