Julie Jarnagin, Beth Russell, and Caroline Collard unpack why intentional marketing matters more than ever for homebuilders. 

From rethinking how buyers experience model home events to finding smarter ways to guide people toward a decision, this episode focuses on knowing your goal and designing the path to get there. If you've been feeling the rut of defaulting to familiar tactics, this episode will spark innovation and intention to get you to the next level. 

Story Time

• Caroline - Yoga lessons on clear destinations and staying flexible with leading buyers there
• Beth - A sneak peek at an upcoming expert lens on events that changes how you think about attention, intention, and impact
• Julie - How “admin parties” thinking creates experience design for the work no one gets excited about

In the News

• Trump signs executive order targeting institutional investors
• ChatGPT to start showing users ads based on their conversations
• Single-Family Home Size Continues to Decline