Host Kevin Oakley joins Julie Jarnagin and Caroline Collard for a thought-provoking discussion of marketing by design, the importance of diverging perspectives, and a deep-dive into data that dispels the AI attribution hype. 

Special Announcements

• Kevin will be interviewing Rand Fishkin this February - Please send in your questions about SEO, consumer behavior, and more to [email protected] for the chance to hear Rand and Kevin discuss them live. 
• The DYC team will be at IBS - come find us on Wednesday! Karla is speaking Wednesday morning on a brand panel and Kevin is speaking in the afternoon on Marketing Against the Giants. You don’t want to miss your chance to learn and connect with us in real life.

Story Time

• Caroline - Spamming doesn’t exist in silos, and neither do your buyers
• Julie - Doing the boring things right is still the best play
• Kevin - When there’s only one marketing brain at the table, you can’t bridge the gap

In the News

• New Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
• Every Marketer Says You Need “Taste”. Here’s What That Actually Means