Host Kevin Oakley joins Jackie Lipinski and Beth Russell to discuss the coming shift from search sessions to decision sessions, the value of attention, the growing importance of giving your audience a clear next step, and the personal pain of clearing your browser cache. 

If you need a clear next step for your spring marketing plan, listen in for real signals amidst the noise of today’s AI opinions, tactics to avoid the dreaded inventory birthday, and how to hone your messaging to convert locked-in buyers. 

Story Time

• Kevin - You can’t get to urgency or action without attention, so start saying something 
• Jackie - Can a marketer really stop in-person disappointment before it starts?
• Beth - A tale of two interest rates (and the benefits you can’t cuddle up with at night)

In the News

• Google Local Hotel Photos "Good To Know" AI Labels
• The Shift From Search Sessions To Decision Sessions
• A surprising share of homeowners have high mortgage rates. Here’s the breakdown