In this episode of "The Marketing Nerdz Podcast", CEO "Karan Dharamsi" shares "How to use Data from Google Analytics and Identify the effectiveness of your SEO".

If you too are working on your website's SEO, it is very important to identify and track this one important thing inside Google Analytics. But before we dive deep into that, here is a quick reminder: if you too want to learn FB marketing in details, visit our website and enroll for our free facebook marketing course today! So, wondering what's that one most important thing to track on Google Analytics and how to use that data to increase the effectiveness of your SEO? Great! Because our CEO Karan Dharamsi has laid down a step by step guide to help you ease into the process and implement the same practically! For any person who works on optimizing their websites for search engines (especially google) and also who does a lot of content marketing, it is essential to trach the acquisition tab in Google Analytics. Step 1: The very first and basic step is to log into your account, take the code and add the code to your website. This will help Google to track all the activities on your website and will give you all the data about the traffic on your sites. However, always remember to exclude your own ip address along with the ip addresses of all your team members as majority of the site visits will be from you and your team on a daily basis. Hence, to have accurate data, you need to exclude these ip addresses. Step 2: Once you are done with setting up the codes, you have to visit your analytics account and click on acquisition. From acquisition, next, you have to click on channel and then on organic traffic! This is where you have all the data in place which will help you analyze your website activities in terms of the traffic. Now here's another important hack. If you are just starting out, it is always advisable to start an annotation on the first day. This will make it simpler for you to remember when you started out and thus will give you a better idea of your progress. And this data that you see on the graph should ideally be moving upwards, or should remain constant at least! If the graph is not linearly going up, maybe you are not growing enough back links or the page is not completely optimised. Some minor dips here and there are normal, but if your traffic is changing constantly, it is a clear sign that something went wrong, some negative SEO or some bad links were built for your site. It's for you to figure out, what went wrong which can be figured out using google search console. So, the most imp thing to analyse every 15 days is your traffic graph. Follow these 2 simple steps every 15-20 days and make sure your graph growth is steady. This is one of the most important things to start with when you are learning how to use the data from Google analytics and identify the effectiveness of your SEO. If you have any questions, suggestion or feedbak, drop a comment on our facebook page: The Marketing Nerdz and our Youtube channel: The Marketing Nerdz.