In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed.  We spent 3+ months working on getting it back up and running... here's a peek into how we did it!

It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process that I follow with my own clients when this happens.

If they aren’t working, then follow this process:
1. Look at the data and figure out what isn’t working.
2. Lower the budget and/or pause the campaign while you make adjustments (but don’t just give up and move on).
3. Focus on improving the messaging first.
4. If you’ve updated the messaging 3-5 times and still not seeing success, it may be time to revamp the offer.

P.S. If your ads ARE working, then slowly scale the budget up by about 20% every 4-5 days.

Check out the September 2021 Case Studies HERE

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]