Since its launch in 2006 Xero has grown to be the number one Accounting platform in Australia, and with over 2 million subscribers globally. 

Originating in New Zealand, Xero set out to make accounting beautiful, and that it did. The combination of beautiful design, clever tech and a deep understanding of what their users needed, Xero has given both small business owners and policymakers an insight into their numbers like never before. Driving this innovation through a people-centric approach is Managing Director Trent Innes. He leads from the front and is passionate about driving meaningful innovation for the small business community. He was named CEO Magazine’s 2017 Managing Director of the Year, and it honestly feels like he’s just getting started.