Julie Jarnagin sits down with Beth Russell and Caroline Collard to discuss why homebuyers could be completely ignoring your ads, and why being findable now trumps being rankable (the strategies that worked two years ago aren't cutting it anymore).

They also dig into what today's buyers genuinely want in a new home, the growing wave of long-distance relocations, and the early (and murky) buzz around ChatGPT ads, including why builders should think twice before responding to those "invitations" landing in their inboxes.

Story Time: 

• Julie - Traditional ads aren't just underperforming; buyers are tuning them out entirely
• Beth - Exposure therapy for marketers: Getting comfy with Google ads
• Caroline - What one first-time buyer's search process reveals about how AI is actually changing homebuying

In the news: 

• Content alone isn’t enough: Why SEO now requires distribution
• Builders gut check what buyers may like vs. what they’ll pay for
• Long-Distance Moves Tick Up: Nearly 1 in 5 House Hunters Are Looking to Relocate
• Builders are receiving spam invites to initiate ChatGPT ads