Host Kevin Oakley is joined by Beth Russell and Caroline Collard to talk about birthday pancakes for dinner, balancing structure and flexibility in marketing strategies, and how prioritizing the top of the funnel doesn’t ensure better results.

They also discuss a new pricing tool for builders and its use for data-informed decision making throughout the home sales process, and how to combat “content decay” by intentionally refreshing content, not always reinventing it.

Story Time: 

• Caroline - A quick, but confident, home buying process
• Beth - Steer clear of the rinse and repeat cycle
• Kevin - Optimizing for leads isn’t always the best idea

Announcements:

• DYC Online Sales and Marketing Summit - Tickets releasing soon - October 1-2, 2026

In the news: 

• Zillow launches Zillow Preview to bring pre-market home listings into the open
• Zonda Enterprise Accelerator Drives Faster, Smarter Home Selling 
• What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)