Kevin is joined by Julie and Caroline to discuss an online sales specialist juggling cookies and conversion rates, increasing ad spend as a reflex, and throwing resources at problems without first figuring out what the problem actually is.

There is also a friendly debate around AI content strategy that ultimately lands somewhere simple: be clear, direct and useful, and the rest will follow.

Story Time:

• Julie - College visits are a masterclass in customer experience
• Caroline - Get a fresh perspective if something’s not working
• Kevin - Putting money into your problems doesn’t always solve them

Announcements:

• DYC Online Sales and Marketing Summit - Austin, Texas - Tickets Now Available

In the News:

• An OSC's Guide to Time Management
• How to design content that AI systems prefer and promote
• Is Now a Good Time to Buy a House?
• Spring housing market accelerates despite mortgage rate spike, Zillow's March Market Report shows